The A2 Media blog
Direct answers to the questions B2B SaaS marketers are actually asking.
One question per post. The answer in the first paragraph. No fluff, no listicles, no "in today's fast-paced world."
Pricing & Budgeting
What should a $20M ARR B2B SaaS company budget for video each month?
A $20M ARR B2B SaaS company should budget $15K to $35K per month for video, all-in. That covers 4 to 8 finished assets monthly across demand gen, product, and sales enablement, plus the strategy layer. Below that, you get freelancer chaos. Above $35K you're usually paying for an in-house team you don't need yet at this stage.
Ademola AdelakunRead →
B2B SaaS Video Strategy
How many videos per month should a B2B SaaS company produce?
Most B2B SaaS companies should produce 4 to 8 videos per month, not 20. The exact number depends on your funnel stage and distribution capacity, but the working range is one customer story per month, two product or thought-leadership pieces per week, and one repurposed long-form asset. Volume past that point usually means lower quality and worse pipeline contribution per video.
Ademola AdelakunRead →
B2B SaaS Video Strategy
What kind of video should a B2B SaaS company make first?
Start with one customer story video. Not a founder talking-head, not an animated explainer, not a product demo. A 90-second customer story is the highest-leverage first asset for B2B SaaS because it does three jobs at once: builds social proof, shortens the sales cycle, and gives your marketing team a piece they can repurpose into ten more.
Ademola AdelakunRead →
Hiring & Team
Should you hire an in-house video editor or work with an agency?
Hire in-house when video is core to your product story and you'll need 20+ videos a month for the next two years. Hire an agency when you need strategy, format range, and pipeline impact in months not quarters. Most B2B SaaS companies between $10M and $100M ARR get more leverage from an agency, because the bottleneck is rarely editing capacity. It's knowing what to make.
Ademola AdelakunRead →
Pricing & Budgeting
How much does B2B SaaS video editing cost?
Most B2B SaaS companies spend $5,000 to $25,000 per month on video editing, depending on volume and strategy. The split is usually 60% editor labor, 30% strategy and creative direction, 10% tooling. Companies that bundle strategy in, instead of hiring an editor and figuring out what to make separately, close the gap between footage and pipeline faster.
Ademola AdelakunRead →