What's included at each price tier?
At the freelance tier, you're paying for editing only. You bring scripts, you bring strategy, the editor delivers cuts. At the small-agency tier, you get editing plus light strategy: someone else picks the formats and writes the scripts. At full-service, you're buying a team that owns the whole engine, from ICP research to script to edit to distribution to measurement.
| Tier | Monthly spend | What's included | Best for |
|---|---|---|---|
| Freelance editor | $3K – $5K | Editing only, you bring scripts | Companies with internal strategy |
| Small agency | $8K – $15K | Editing + light strategy | Companies in pilot phase |
| Full-service | $20K – $25K | Strategy + scripts + editing + distribution | Companies treating video as a pipeline channel |
What changes the cost up or down?
Three things move the number. Volume: 4 videos a month vs. 14 videos a month is a 3x labor difference. Cinematography needs: a talking-head from a webinar recording costs nothing to source; a custom shoot with talent and crew is its own line item. Turnaround speed: 72-hour delivery costs more than a 2-week cycle because the team has to hold capacity for you.
When does the spend pay back?
Faster than founders expect, slower than CFOs hope. Most clients see leading indicators (target-account engagement, video views from named accounts, sales-call mentions) in the first 60 days. Closed-won attribution shows up at the 90 to 120-day mark, once the videos have time to influence active deals. If you're already running paid social, redirecting 20% of that budget into a strategy-led video engine is usually the highest-leverage move available.